And this happens quicker and quicker. It took many years for Vietnam and Korea to really appear on the holiday radar, but Croatia, Serbia, etc have appeared much quicker after their spots of bother.
Given this and that despite being this year’s enemy, your neighbour could be the next top holiday destination for your citizens, it’s important not to leave a lasting legacy in the form of land mines and unexploded bombs. It’s also important to leave infrastructure in place and to not destroy too many hotels.
Plus people’s attention spans are much shorter these days. No longer as a species could we stand for a 100-years’ war. We want a quick, spectacular surgical strike taking out a handful of strategic buildings, plus the odd hospital to keep the sceptics happy, all ending after a few short days with a truce-signing ceremony at which Ashlee Simpson or Justin Timberlake will sing.
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